The need for talent is a universal concern- in Germany and in North America. The German apprenticeship model is effective in Germany. But can it be successfully transplanted here?
The Atlantic recently posted an article discussing the German Apprenticeship model here
They gave 3 key differences between German and US ideas of apprenticeships:
- The first thing you notice about German apprenticeships: The employer and the employee still respect practical work. German firms don’t view dual training as something for struggling students or at-risk youth. “This has nothing to do with corporate social responsibility,” an HR manager at Deutsche Bank told the group I was with, organized by an offshoot of the Goethe Institute. “I do this because I need talent.”
- The second thing you notice: Both employers and employees want more from an apprenticeship than short-term training. Our group heard the same thing in plant after plant: We’re teaching more than skills. “In the future, there will be robots to turn the screws,” one educator told us. “We don’t need workers for that. What we need are people who can solve problems”—skilled, thoughtful, self-reliant employees who understand the company’s goals and methods and can improvise when things go wrong or when they see an opportunity to make something work better.
- A final virtue of the German system: its surprising flexibility. Skeptical Americans worry that the European model requires tracking, and it’s true, German children choose at age 10 among an academic high school, a vocational track, or something in between. But it turns out there’s a lot of opportunity for trainees to switch tracks later on. They can go back to school to specialize further or earn a master craftsman’s certificate or train as a trainer in the company’s apprenticeship program—and many do.
The question that most North American businessmen have when discussing this issue is ROI- Return On Investment.
In Germany, according to the article, the State pays the training expense for each apprentice-
In the U.S., Companies will have to foot the bill for almost all expenses themselves.
Trained and credentialed employees will have the freedom to leave the employer, arguably before that employer can get any return on their training investment. see our post “What if I train them and They Leave?”
We think that the cost problem and the ROI problem can be solved, with work, here in North America.
But the problem that we need to solve first is what The Atlantic piece calls “the biggest obstacle:”
American attitudes toward practical skills and what Germans still unabashedly call “blue-collar” work. In America… we’re suspicious of anything that smacks of training.
I know as a parent, there is a lot of social pride at having ones children attend university.
But I am starting to see that the real pride is not about the university that one’s child attends, it is rather the fact that they got a job capable of offering a return on the Investment of all those college expenses.
The real pride for parents these days is being able to say that their child in fact has a full time job. Is living independently. And is not overburdened with debt.
In North America, the way to accomplish this is by “earn as you learn” to pursue a degree after getting a well paying career started. Often the employer provides tuition assistance.
Getting started in a well paying career in advanced manufacturing can be as simple as a one semester training program at a local community college. Not years and years of loans and expenses and fees with no immediate ROI. Earn as you learn makes ROI simultaneous with your efforts, not some dreamed for, long in the distant future hoped for outcome.
In September 2014, ~97 % of respondents (76/78 companies) expect Employment prospects to increase or remain the same over next three months. Prospects for employment remain strongly positive.
What is going to be the key for adopting apprenticeships here in North America?
I think that it will be the realization by all affected- businesses, potential employees, parents of students, educators, government officials- that there truly exists a critical need for talent.
In Germany, everyone knows this. Over here, well, for sure the employers do. everyone else- that is anyone’s guess.