How To Make Your Shop Findable in the Business to Business (B2B) Space

July 10, 2013

My mentor, John Sonnhalter posted these three points on B2B search on his blog Tradesmen Insights.

These were gleaned from  just released research from Google:

  • Search – Still big and this should be no surprise. Internet usage among the B-to-B sector jumped from 71% to 88% over the last year.  Even more enlightening is when asked about how they used search to research business purposes; there was a 23% increase over last year from 67% to 90%.
  • Videos – More companies in the B-to-B space are creating videos. They range from how-to videos to thought leadership topics. Here’s an interesting stat – the C suite indexes very high on using videos to find info.
  • Digital marketing to reinforce the sales force By the time a B-to-B purchaser actually engages with a company or sales rep, they’re 57% of the way through the decision process.

The trend continues to grow for companies to find other companies- suppliers and customers- online. And that almost always means via search- where “almost always”  is 88% according to the first bullet above.

We  here at Speaking of Precision have lost count of how many topics we have that are page one on Google.

Page One Number One Google- Photo Too!

Page One Number One Google- Photo Too!

Here are 5 tips from my experience to help you be findable: 

  • Post regularly– it increases you visibility and Your “trust factor;”
  • Provide compelling facts and information- not just promotional text. SHARE REAL VALUE;
  • Always include a photo– often the photo gets to page one on Google images  even when the text doesn’t;
  • Tag. Tags should be relevant and include combinations of terms, not just single words. Think, “search phrases.”
  • Share on LinkedIn Groups

I can tell you that folks aren’t calling in from seeing advertisements in the phone book these days. And they aren’t seeing salesmen or returning your voice mails.

They do connect when they find what you have posted online.

Be findable!

How about you? Do you have any tips to share to increase your “findability?”


Putting A Blog Into Your Marketing Plan Free Webinar!

September 10, 2012

PMPA is teaming up with Sonnhalter, the leading B2B agency behind Tradesmen Insights Blog to offer you a free webinar on the “why” and “how” to blog.

Join us on September 25th at 2:00 p.m. EDT for the free one-hour webinar.

You can register here PMPA FREE BLOGGING WEBINAR.

We have seen the value of blogging and want to help you capture this too.

Free Webinar: Should a Blog Be a Part of Your Marketing Plan?

  • Blogging can be a valuable marketing tool that gives your organization a way to prove its expertise.
  • Blogging can help you standout as an expert in your area of expertise.
  • Blogging can help you be found by search engines.

In order to tap into the values that blogs offer, manufacturers need to ask themselves certain questions and make several decisions before their blog goes live.

This webinar will help participants explore the idea of blogging  to help find out if a blog should be a part of their marketing plans- and we will review what all is involved in starting one.

We are certain that this free introduction to the world of blogging will help you put the fear behind you and help start you on the path to greater engagement online with your market.

Please join us on September 25th at 2:00 p.m. EDT for the free one-hour webinar.

You can register here PMPA FREE BLOGGING WEBINAR.

When: Tuesday, September 25 at 2:00 p.m.

What: Free webinar about company blogs for manufacturers

                The webinar covers:

  • What blogs are
  • Pros and cons of starting a blog
  • Which questions to answer before starting a company blog
  • What is involved in starting a blog
  • Some steps to take to get started

You can register here PMPA FREE BLOGGING WEBINAR.

Hope to catch you on the 25th!

 Great photo